If I'm not mistaken, these are probably the least expensive O gauge sets on the market by a factor of about 1.5-2x. The price point is likely designed to appeal to largest number of people possible. $150-200 street price is a lot more attractive to many families than 1.5-2x that price, obviously. I'm guessing that cost was a major factor in the design specifications: provide improved technology at prices no higher than and sometimes lower than where Lionel toy train sets have been heading.
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