In my area, local shows are advertised no more than one or two weeks in advance. The Eastern Division has plenty of time.
Paid advertising is costly.
Our local shows do well with placing lawn signs all over the area the show is expected to draw from.
Problem with lawn signs: they have to be collected after the show.
A press release to all the local newspapers, radio, and TV stations is always a good idea, especially when it is written in a manner that can be published as received. Being that the TCA is non-profit, and pours money into the TCA museum, they have a good chance if getting free press if they play up the museum.
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