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"The marketing team assessed the merchandising possibilities and family appeal of each name. They considered that animals are more popular with children than inanimate objects and that a petting zoo cannot be filled with praying mantises. And that hedgehogs are surprisingly small, “like a bunny,” Mr. Domino said.

Goats, on the other hand, are pettable, and generally child-friendly. Goats are also strong-minded. And the name Yard Goats evoked Hartford’s “bold, direct, independent” persona, Mr. Klein said.

Done."

 

Rusty

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OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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