Railgon, I always send a good size release, with photos attatched to the local newspapers. I am lucky that the local newspapers are a chain here that cover 10 communities. The editor is very friendly so we get top coverage in both the weekly and daily newspapers in the area. In addition I put it in the Boston Globe.com which is an event setup and pay the extra $30 so that it is sent out on the internet.
Members of the forum post it on this here before the event. I use the local cable tv channel for a free spot and I send a short notice to any newspaper groups, which we have a lot of in the area. They wont run a full release but will put a notice of the event in their calendar. I also put one $300 ad in the newspaper that I mentioned earlier the week before the event. Once a only once have I succeded in getting the Boston Globe to run in in their big regional Globe North, but that was a medium size story in what is essentially an event section of the paper. All of that seems to work for me. You can contact me on the clubs web page, officers listing. I am Bob Hilliard, Vice President.
