How About a Yuengling Reefer?

I would buy one.

This is on ebay now, not sure if this is what you are looking for

K-LINE 'O' 649105 YUENGLING BOXCAR

Don't beat Yuengling up too bad. Trademarks are closely protected. I wrote a nice letter to Rapa and Habbersett proposing a Scrapple Atlas reefer. I even included a stamped self addressed envelope. Someone at Rapa simply wrote NO in large print on my letter and sent it back to me. Habbersett actually took the time to write a very short letter that they do not allow anyone to use their trademark for any reason and are prepared to defend in court if necessary. 

Pointing out that our club is a 501c3, that these would be pre-sold prior to production, and these cars would constitute free advertising made zero impression.

Gilly

I would be interested in two numbers from Atlas.

Here are some K-Line images.

I'm in for some Atlas reefers. i't to bad that Yuengling bite though. There obviously have been quit a few license granted in the past or we wouldn't have seen a lot of what we have now. In some cases the entity holding the license (family or company) might not have the resources to go after the user or doesn't even know it's being used. Years ago I contacted the Fauerbach brothers about doing a reefer. After several e-mails back and forth they initially gave the OK but then withdrew it. Some years later someone did an Atlas special run of them.

How about a six pack of these:

Milwrd       

Very large corporations can take completely opposite views on allowing their logos to

be used, due to the advertising value.  I learned this researching reefers, when I found

somebody had done HO reefers, T-shirts, etc. for a defunct brand of beer, OF A COMPANY WHOSE REMAINS HAD BEEN BOUGHT BY MEGABEER USA.   They got raided

by the feds and all logoed items confiscated (dunno about other legal ramifications),

as Megabeer owned all the rights.  Conversely, when I approached, personally and

with some trepidation, a very large national corporation that once had a fleet of various cars lettered for their industry, I was put in contact with their PR guy who immediately  OK'd the idea of getting their cars produced (and wanted examples), and provided me with a letter of permission.  Unfortunately, when I did further research, I found  their fleet of logoed cars that were most interesting had been custom built for their purposes, some unusually long for their era, and no manufacturer had molds close to them.  (I wasn't interested in a fantasy car) But that was good will, and I'd buy stock in that company, and I do buy their products.

Mlwrd, those reefers look great!  Are they custom painted kits?

Those are N scale but I don't know who made them.

definitely would buy

Not a knock on what the traditional o-gaugers like, but I wouldn't put this car on my layout as it would stick out like a sore thumb mixed in with my scale cars.

I supose that if someone wanted a scale car, the easiest (?) path to take would be to get an undecorated Atlas reefer and custom make their own decals.  Doing the decals would likely be the hardest (and most time-consuming) part of the project.

I would like to add a brewery (or part of one) to my layout someday.  I could forsee, having a siding with train cars of raw materials, and maybe adding a Reading freight like Sirt pictured earlier in the thread for kegs of the finished product.

Jim

For the creative, there's enough Yuengling marketing material out there that I would think you could shrink them down on a computer and get just about any look you wanted by printing off your own decals.  I've never done this - I have no idea how one prints decals, but I have to think it's possible given the ability to print custom colored labels (or just about anything....) on a cheap color inkjet printer.   

Anyone ever "roll their own" with a color printer???

Man I would definitely buy one to add to my consist of beer refeers.

It always seemed incongruous that a company would CHARGE for an item with their logo when the purchaser becomes a default ADVERTISER for their brand! 

And, YES, I know they must protect the integrity of their logo image, but if they approve and provide the graphics, what is the problem?

Probably, overzealous corporate attorneys!  

Perhaps one of our attorney members will chime in but it is my understanding that it is up the trademark owner to "vigorously defend" his trademark or he may lose his right to the mark down the road.

Brad

I would be interested in purchasing several of the Yuengling Reefers if Atlas was to do a run.

Those N-scale reefers aren't bad looking.  

I really appreciate the feedback, everyone.  If have interest in this idea, please chime in!

Micro Trains