TowDog -- The upside is if this is like the York Hotel it is very well built, the downside is being able to pull the windows and sign will either break the wooden structure into unusable scraps or require the skills of a master modeler -- well outside what most of us can do. I have upgraded / downgraded many ready made buildings for the layout, but in effect tearing this apart to remove windows and the lighted sign is more work than just scratch building would be in my view.
Rocky Mountaineer -- I agree and often see signs which reflect a building being the HQ for a company, however, that wording is generally meaningfully smaller than the corporate name / logo. On this building the corporate name / logo appears to be roughly the size of the WOR in world. I don't believe it is a comment on the state of American business, as many, many companies place their brands in huge lettering across the tops of buildings around the world, but rather one of scale used for the terms. The best example I can thing of along this line are Trump hotels, which say "Trump" 30' or more high, it can not be missed even a great distance, "international hotel" on the other hand can only be read if you're within a half a block or so away.
General comment -- On the whole I am Menards fan, they are my home improvement supplier of choice, their box cars, tankers, and wooden decked flats are an outstanding blend of detail vs value, their buildings for the most part match the rolling stock in detail to value. I know any even slightly not positive feedback is often viewed as an attack on the importer or company, that is not the case.
The World HQ building has a lot of great qualities, the detailed coffee shop by example with the glass roof is outstanding, however, a few minor at the design stage details seem to have missed the mark -- the giant WORLD HEADQUARTERS sign and the lack of vertical window lines -- both of which are minor design issues. That Mark the Menards Guy seems to read these forums, providing honest feedback is I believe a good thing.
