Western Auto, Southern States Cooperative, Montgomery Ward, IGA Supermarkets, Westinghouse, May Company Department Stores. All these done with advertising schemes of the time.
Of course I also vote for painted but undecorated models, as there were many small companies which did not have signage on their fleet of 1 - 3 delivery trucks in the 1950's. Doing this would also allow purchasers to decorate the truck anyway they wish.
As for Menards' current 1956 truck, one scenario for those who model the 1980s and up .... this current truck can be used on your layouts as a rebuilt/repainted & customized 56 with a contemporary advertising scheme painted on it's box. Used in a contemporary setting, this truck catches the eye and reminds folks that Menards has been around for many years ... just sayin. This model is a great looking truck IMHO, but as one who models the 1950's, it's current livery ( and chrome applications ) does not fit into my scheme.
