leikec posted:Rapido seems to be very successful doing an eclectic spread of models in HO with their build to order method. Another example is 3rd Rail, doing small runs. Small runs mean higher prices, but at the same time a build to order strategy should provide a means for fitting the market to the product.
Obviously, it is easy for me to spend imaginary money...
Jeff C
Practically the whole model railroad world has gone the way of the pre-order. The likes of Athearn, Walthers and others have based their production on preorders for years now. The only difference is, hobby shops are willing to order these HO and N products for store stock.
Rusty
