I typically run the LED's in 18" cars with 25-30ma from my constant current regulator, that's 24 LED's in 8 groups of three. It gives nice illumination, even with fairly bright room lighting that's about 3-4ma through the LED's. I can't imagine what they'd look like if I ran the LED's with 13ma, but they'd be WAY brighter than I like them!
Here's my Superliner upgrade, this has 39 LED's in 13 groups of three. I cranked this one up to a measured 35ma from the regulator, so that's around 3ma for each LED. I am considering popping the top and cranking them down a bit.