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Reply to "Any New Lionel N&W J Sightings?"

MichRR714 posted:

I'm just curious...  Has Lionel explained to anyone why they can't seem to get the colors right?  The mistakes just keep happening...  A mistake on a piece here and there would be one thing and understandable.

I personally don't understand why they can't get a handle on this.  Howard needs to buy a couple Pantone books.

Charlie,

I normally don't weigh-in on things like this, but I'll put on my professional (HA!) cap for a moment and offer an opinion.

It dawned on me what had likely occurred a year or so at a local hobby shop, which had a nice wall of current Lionel product. Quite frankly, very few things looked right in my "mind's eye," something I've developed over time and bringing 1000+ products to market. I believe that the reason Lionel's entire product line has color-shifted over the past several years is not because they need Pantone books -- but rather because they're using them. The problem is that the vast majority of "railroad colors" don't have Pantone (PMS) equivalents. You can likely find something close with many lighter hues, but the darker, richer and/or dirtier colors won't have anything in the ballpark. 

Back in the day (early 2000's), Lionel had their offshore manufacturing partners match the appropriate colors from chips generated from the paint used domestically. No Pantone. It was a big chore, but also a necessary one -- the paint had to match current and pre-existing product, regardless of where it was manufactured. Period.

Regardless, I believe that sometime over the past handful of years, a decision was made to switch from Lionel's decades-old paint codes and swatches, and convert to PMS. I can understand why. Pantone is recognized everywhere, and by simply calling out PMS 877c on a deco print, everyone worldwide is quickly on the same page. Conversely, "8366 Tuscan" -- Lionel's old color for that N&W stripe -- doesn't mean anything unless the proper chip is provided to match. (And ever wonder why all Lionel's steam locos had bright silver boiler fronts all of a sudden? My guess is because there's only one "metallic gray" -- 877c Silver -- in the standard Pantone book.) 

So the color problems that keep occurring aren't about individual products -- they're a systemic issue that won't change until the Pantone books are closed, and the company makes an effort to stress product integrity over efficiency by diving into the company's old color library.

Of course, the above is just my opinion. I could be wrong.

TRW

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
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