I've been reading this Thread with interest.
First, we are not trying to destroy anyone's market.
To compete with anyone you need to delineate your product from others. Our delineation is more road specific accuracy and the "Horizontal" motor drive system.
As far as production philosophy we chose the expensive route. We spend a lot of money on individual designs for each road, decaling and painting that is tuned for each. And a production technique that is laborious rather than mass-production methodologies.
It costs more, the product has different advantages and attracts different clientele.
If we weren't different, then it would only be about the price.
But, most of all, we hope all of you enjoy your hobby. Don't focus on the business aspect, only on the parts that turn you on to your hobby.
Happy Railroading. Most of all, respect each other. Too small a world for anything less.