Lionel could certainly win some customers back (at least get us buying again) if they established an even exchange program. I think most of us would have no issue swapping out trucks even those with pickup rollers.
This would be a hit on the balance sheet and a loss to the company on the bottom line in the short term. However the long-term customer base recovery would more than recover than in 2-3 years.
So Lionel, are you ready to swallow your pride, admit to the mistakes, and then make them right?