I posted this some time back. Corporations establish a Mission Statement for the purpose of defining the existence of their business. Mission statements get at the heart of why a company exists, rather than how it exists.
A mission statement describes the Corporate's fundamental purpose. It answers the question, "Why does our business exist?"
And with that, I let you to decide if, in fact, Lionel lives up to theirs:
"Our mission is to develop, manufacture, market and service the best electric toy trains and accessories in the world within a competitive environment.
Lead the toy train industry with innovative engineering, flawless manufacturing and superior customer service. Employ the best people and inspire teamwork and strong communications in an atmosphere of teamwork, trust, openness and innovation. Expose children to the magic of Lionel trains and sprout interest in the toy train hobby. Work closely with our dealer network and share with them some of the decision making processes for future Lionel products.
Keep the magic of the Lionel tradition living for another 100 years."
RAY
