The problem is not just with craftsman kits. I have assembled plastic kits with minimal instructions: IHC Victorian "Painted Ladies" Houses (few pictures and almost no words) and Intermountain Reefer kits (lots of prototype parts terminology and almost no pictures).
A refreshing exception to the rule is the Altoona Model Works craftsman kits. They come with a detailed step by step instruction book with many pictures in a plastic ring binder that will lay flat. They also laser cut many parts and templates.
Bob