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Reply to "Custom Runs."

@jim sutter posted:

Why aren't more MTH dealers taking advantage of this program. The ones that are are doing great. The thing you have to remember is to do a local name car or engine. You should start with a freight car. My opinion its a great way to make money and probably a few new customers.

How do you know they are doing great?  Just because people are ordering the custom pieces doesn't equate to "great" for the dealer.  Most dealers take pre orders with little or no money down, so there is no immediate influx of cash.  Furthermore only dealers and MTH know when and how much money is exchanged prior to product being delivered...if the dealer needs to shell out money up front that could be a strain on their day to day.  You have to wonder how many people don't follow through with their commitment and back out of the order when the piece is delivered months/years later.  As far as getting new customers, speaking from my experience, I've ordered special run items from place I never ordered before, but still go to my regular dealer for everything else.  While the custom run stuff is cool, all the risk is on the dealer, so I can see why they might be hesitant to jump in.

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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