Why would you need a printed catalog. People today are willing to accept an 'e' edition of whatever the magazine happens to be. How many people now prefer an 'e' edition of their newspaper. Even Harbor Freight no longer sends a catalog. The 'deals' are on line. There is even a thread on this site about what to do about all those old magazines, etc.
I can even now purchase digital 'Art'. After I purchase the art the artist promises to destroy all of the pixels.
It will not be long before it will be illegal to purchase anything in the printed form. We need every tree to breathe for us and with global warming there will be fewer trees. Shortly it will be unAmerican to possess anything printed. Oh, right, I remember seeing that movie many years ago F451.
As for 'custom' runs. Seems like a pretty good way to stimulate demand. The fewer there are the more likely they are to sell out.
