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Reply to "Custom Runs"

"Also, is the printed catalog dead"

I've commented on this before, but again: I shop from a paper catalogue, not the e-catalogue. I do look at the e-cat when it first comes out, several times. Then I seldom look at it again. Since there were no Lionel/MTH paper catalogues this year, I "forgot" to buy anything. I was not given the pleasure of sitting at my table in the morning. cup of coffee at hand, and turning the pages. A pleasant experience, which a mouse and a screen cannot give, and I simply enjoy it. That's just me, but "me" has the money to buy. I do believe that many of the older customers, and we are a lot of the customer base, enjoy the physical, paper catalogue shopping. Maybe if I spent more than 2 hours on the computer per day....but I do not.

Yeah, I know about printing and mailing costs. That's not rocket surgery. The thing is, e-cats become part of the Internet static almost immediately for me, and I soon forget them. That paper catalogue by the cup of coffee - that called to me every morning, and typically until I bought something, even if it was not a 2K loco. It was part of the tactile enjoyment of this hobby.

Change. Progress. Not synonyms.

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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