What Lionel is selling is nostalgia and escape/fantasy. AF trains were the only type that my parents gave me until I changed to HO in 1960. Now at 73 trying to live my fantasies one more time. Trying to get back into flying - yep bought a Cessna 150 and trying to get a sign off my by instructor. Guess if you worked on marketing toy trains 40+ hours a week you might get board too. Especially if you don't paid enough to buy these products. Lionel is really the only game in town like it or note. Just some random thoughts.