John,
the picture is from catalog no 17, from the book "Die Anderen Nurnberger" book 2.
I am also not aware of any older catalogs. Catalogs for customers did not exist until the late 1920s, even for dealers there were hardly any. Usually a traveling salesman would come with a catalog and the dealer could order from it.
That is why these catalogs are so rare to find.
Most of the companies in Nurnberg were small, so there was no separate distribution in other countries. That is why there are no catalogs for it.
Only Bing and Marklin were big and had their own trading houses in several countries.
All other manufacturers have sold through mail order companies and department stores.
Here is an example for the USA, from the 1914 catalog of "Butler Brothers" with only manufacturer from Nurnberg.
Left:
1 Schuhmann
2 Schuhmann
3 Issmayer
4 Rissmann
right:
1 Bub
2 Bub
3 Kraus
4 Issmayer
Arne
