SJC posted:Why they keep setting dates, selling tickets for said dates, then pushing it back is beyond me. Finish it, boil water, and test it THEN sell the tickets when it has proven itself.
Typical marketing. I’ve seen it like that for airplane restorations, as well. The bottom line is this, the way many museums see it: Once it’s ready to run, then it’s too late to advertise for people to come out to where you are from hither and yon. You have to snag them (and their money) BEFORE that, to ensure that when you’re ready to go, the people with the money are, too. You can’t pull such an event out at the last minute, they think.
That’s totally untrue, of course. We’ve all seen last-minute events like that sell out, but museums and tourist operations don’t like to bet on that. They want the world beating their door down, along with all that free press, for the high-profile ‘first’ event. And if they have to push it back, then so be it.
I don’t agree with that, but that is how these kinds of things are conceived.
