I am thinking he did say something about offering (or trying to offer) an assembly service, or he had a place that would do that or something? Pretty sure there was something said about assembly though. I believe he said some of his customers have asked about it. He seemed like a really nice young man too. And for USA made, he even found a source here for their purple envelopes they use for shipping their boards.
I'll try to watch the video again to see if I can understand some of the stuff I wasn't sure about. Some of it I probably missed while thinking about what was said and trying to figure out what they were talking about... I am really green on the board making. As Foghorn Leghorn says to Henery the chicken hawk, "That boy is built too low, the stuff just goes right over his head". 
When I find it again, I'll give you the time reference where the info starts so you don't have to watch the whole thing.
