“A Leap of Faith” Bill Ford Says, September 19, 2018
As Ford Motor Company hashes out its plans to transform Michigan Central Station – an historic, long-disused train station in Detroit’s Corktown neighborhood – into the central hub of its new Detroit campus, the automaker admits that purchasing the asset wasn’t without risk.
“We’re in a war for talent,” Executive Chairman Bill Ford said at the Crain Communications Detroit Homecoming event last Wednesday, explaining why the automaker ponied up the cash for such an expensive property. The automaker has to compete with firms in prime locations around the country for the best, most qualified young talent. Having such an iconic piece of property serving as a workspace is seen as an important asset that could do the trick.
“It is a little bit of a leap of faith to look at it now and then say in four years this is going to be amazing, but actually, it is going to be amazing,” he said. “We should reinvent mobility here. Not in Silicon Valley.”
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Source ‘Ford Authority Magazine’ Sept. 19, 2018
Gary: Rail-fanning from the Motor City
