Super O was plain and simply a failure from the standpoint of mass-market manufacturing. Gargraves, Atlas and Ross appeal to the same dedicated hobbyist market as Super O.
If you think otherwise, you’ll have to explain why Lionel’s FasTrack and MTH’s RealTrax have stood as standards in train sets for more than 20 years.
Remember that both MTH and Lionel have repeatedly indicated that their train set market has been the revenue-generating center of their businesses. That market is the modern-day equivalent of Lionel during the brief Super O period.
There is no other way to look at it. Super O was dropped because it didn’t support Lionel’s profits. That made it a failed product.
