It makes perfect sense, unless you're at the aged end of the train-buying demographic. The center of the "hobbyist" demo has moved from those that grew up with The Lionel Corporation to those who were raised on Lionel/MPC/Fundimentions.
I turn 51 next month, and every catalog that came out in my formative years had that type-face.
Jon 
Nostalgia is a potent emotion that Lionel applies quite effectively. However, I find this graphic confused and dated. The use of a 45-year old logo from a period of production that many would argue was less than shining, braced with a font ("Brush") that was designed in 1942 suggesting that their young, toped with the classic "L", a watered down version of their current logo, doesn't instill thoughts of a bright future. It's a mixed message. Mike got it right, it's clipart. The thing looks like a ransom note.
