@Brian DeFazio posted:
The entry level sets and licensed products are Lionel's bread and butter, not the high end stuff. That is info straight from Lionel btw. They know their market well and cater to it. Also, fantasy schemes sell like hotcakes, they have also admitted this. There is also a healthy market for very high end items and sets. You make what sells. This catalog very obviously reflects what lionel has indicated are their best selling types of items. Also, from what I've seen, o-scale has gained a lot of popularity in recent years and especially with the 20-40 year old crowd. Things aren't as bleak as you think.
Back in the days of the original LGB this was also their marketing plan, starter sets.