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Reply to "Lionel HO"

rthomps posted:
Rusty Traque posted:

Seeing that most of the new Lionel HO line is recycled Model Power (about 75% ex-Marx) , the insert will likely have little impact on the majority of Model Railroader's readership.

Rusty

Humm.

Why do you think Lionel spent that kind of money on an insert in MR if there's to be "little impact"?

Just wondering what insight you may have.

No insight, just based on what Model Railroader presents as content.  While Lionel maybe announcing they're back in HO, there's a lot of competition out there in a scale that prizes detail and prototype fidelity over branding.  The product is what sells in HO, brand loyalty is not present in HO as it is in O.

Former Model Power products, which is what the bulk of Lionel's HO offerings are, in the past rarely if ever show up in articles.  The ex-Marx freight cars in particular that Model Power offered don't even meet the level of detail offered by the Athearn-Roundhouse line.

Rusty

 

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