I thought those billboard reefers were wonderful. Very colorful and not road specific. Lionel marketing hit the jackpot by coming up with different series; beer, liquor, candy, restaurants, even the first factory weathered cars. I myself fell prey to collecting two of the series. I believe many of those licensing agreements were made possible because of the advertising appeal to the brands. I don't know if that appeal exists today making those agreements more costly. If anyone would do it it would be Menards they have shown a penchant for traditional size rolling stock. I would like to see them brought back, however, with my current roster I don't know if I would be in the market for more.
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