scale rail posted:I don't know why they do their catalog art like this. It looks cheap and doesn't make you want to buy. That's the point isn't it. You should want that engine because it looks good. The first time they did this I thought it was a mistake. Guess not. The old catalogs were art, these look like a computer did them with no feelings. Don
I rarely reply "with a quote" as I dislike repeated photos (especially) that clog the threads but Don is quite correct here - IT DOESN'T MAKE YOU WANT TO BUY!
Looking back, I have bought only a scant few 'new' items when they were introduced in years due largely in part because I am a visual fella and the catalogs are NOT conducive to create in you a desire for the product. Marketing is a simple concept - hit the customer with a visual that creates that initial "Must have" scenario. Yes, the details and mechanics need to be accurately depicted as well, but as we say in real estate "You only get ONE chance to make a good first impression!"
