Current update: I have loosened the bell up quite a bit, but even though friction is almost 0% the bell still won't swing. It's apparent the bell has no issues. The magnet on the bell is very energized.
It seems that now I'm led to believe it actually is the electronics, but in the attached video you'll see the bell is swinging with no effort then when the bell is turned on nothing. @Alex M @gunrunnerjohn am I wrong to assume that the bell coil is not working and are there any possible ways to jump or worst case a replacement part that's available?