Skip to main content

Reply to "Lombardi Model video"

I.  I've only met two people living in the US who I know have purchased models from Lombardi:

  -  The first is primarily a Gauge 1 collector who collects quality models [ Bockholt !! ], but who saw some Lombardi locos at a trade fair, was impressed with the quality, subsequently visited their workshop, and was even more impressed, so he bought some.

  -  The other person is a true 0 scaler who likes both American and European prototype.  As he works for a European company, he's compensated in Euros, which certainly helps his train budget !

  - I hope there are others, just UTR.

 

II.  Regarding manufacturing products of this quality in the US, it should be borne in mind that

   - Lombardi was and is very much a family business;  Roberto [ in the video ] learned his craft working with his father when they started building locomotives back around 1960.  [ Elettren of Italy is similar;  there, I think it has been three generations.]  Thus training the workforce, which has been very stable, is simplified, as is the learning curve.  Lombardi is a mature company.

   - There is of course more to the model industry than just making the models.  In the case of Lombardi, they really got into mass production [ in these relative quantites, of course;  50 - 100 units, say ] by being a contractor to Metropolitan and later Fulgurex, who marketed the models and thus built up a non-local clientele who appreciated them.  Elettren and Hermann [ going back ever further ] were the same way.

    The internet may have increased the ability to sell direct on a world wide basis -- but unless you have some product that's already "on the rails" you're still an unknown to most potential purchasers.  And trade shows are not inexpensive.

    So if a potential US model builder who can not only build models [ and all the same way, too ] is also well rounded enough to understand marketing, selling, cash flow, training, vendors, warranty, etc AND wants to make money and have health insurance for his wife and kids -- he is, in my opinion, probably smart enough to get a "real job" and keep the model building as a recreation. 

 

With best regards, SZ

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

×
×
×
×
×