@Dave45681 posted:I think I've heard more than one dealer suggest the better bang for the buck in terms of profit is the selling of a bunch of starter sets to the general public vs the $2K+ engines to a few die hards. Maybe I heard wrong.
You probably heard right. From what I understand, starter sets are Lionel's bread and butter, with those sales far exceeding sales of high-dollar engines. I suppose the advent of LionChief products with their features and price point has only increased this.