@KOOLjock1 posted:Well this has been a fascinating discussion! How it went off the rails with younger vs. older I'm not really sure. The whole purpose to having a YouTube Channel is two-fold: to generate clicks and shares. To do this, one must create useful, unique content that the target audience wants to consume and return for.
It is still my belief that a video of scrolling through another company's content while merely stating what is obviously on the screen or in the catalog and freely available is neither useful or unique. Create enough of these, and pretty soon your target demo will go elsewhere for content.
There are really two forms of blogs and videos: long form and short form. Short form videos are going to be about 6 minutes max, and focus on one or two topics. Long form videos should be no more than 20 minutes max, and cover no more than one or two big ideas in-depth.
Your six minute catalog video for instance could cover "the three big changes for Lionel in the 2022 Big Book Catalog". They could be the Base 3/Cab App, the further incorporation of MTH tooling to the line, and the expansion of Amtrak rolling stock. Those are just examples. Never do more than three topics at a shot, because your audience will tune out or forget the first two after three.
In a 20 minute video, you have the time to really tackle a single topic in-depth, like why the Base 3 is necessary, how it would work with what you may already have, and what equipment you might need if you choose to start Command Control from scratch. A 20 minute video also allows you the time to editorialize a little if you should so choose, but again you want to limit your topic selection to no more than three. And those three should be tied together by a single "big idea".
Want to do an unboxing? Go for it. But edit severely or speed up the video. Again, is it unique content? Eric's fabulous BFIMHO segment is what I'm talking about: UNIQUE CONTENT!
Less really is more. Unique content wins the day.
Jon
What wonderful insights @KOOLjock1. What’s your YouTube channel called? Mind sharing a link. Some of us might learn something.
