if u follow jim policastro's time tested method (has worked for me every time) one other thing u can do is very lightly run your fingernail over the sign along each brick mortar line. this will really help sink the sign into the bricks. u have to let the glue set a few minutes to avoid having it too wet and tearing the sign but even when I've ripped it a bit it still looked great, just older.
jerrman
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