Ordered and already giddy with anticipation.
The Schaefer TV ad that I have never forgotten was the early 1970s ad in which a Schaefer “rookie” worker is hazed into singing the company jingle in front of his co-workers.
”The most rewarding flavor in this man’s world
for people who like having fun
Schaefer is the one beer to have
when you’re having more than one.”
His gentle rendering with his angelic, choir-like voice captivates his co-workers, who simply weren’t expecting it.
