I was not prepared to be impressed with the Shapeways body. I am impressed. If this is the infancy of printed models, there may be a real future. Not sure the price point has been met yet, but still - impressive.
As this technology matures and the price comes down, I suspect you'll see it become the norm for small independent product producers. Laser cutters have already come down below $10,000 for units large enough to produce parts up to 24" wide.