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Reply to "Quality of Forum Sponsors Web Pages"

I don't disagree that there are some pretty lousy websites. However, it may be incorrect to assume that a forum sponsor's primary goal is to increase Internet sales.

If you are using this forum, and reading this post, you may very well believe that online abstinence is a mental disorder. This may be shocking, but many excellent train stores have no website whatsoever, and they couldn't care less.  Some have a customer base consisting primarily of an older demographic that prefers a brick and mortar shopping experience that consists of good customer service and support. These folks eschew the Internet, and refuse to shop online. What rationale exists for these companies to invest the time and expense to market new products through online channels, when they cannot reasonably compete with larger online retailers who enjoy the competitive advantage of higher volumes or a direct sales relationship with manufacturers? Why should they go to such trouble to court "online" shoppers who make decisions solely on the basis of least cost? Indeed, they may not want to attract this type of customer: the types who buy on Amazon, and then appear at their store looking for a cheap repair job.

 

 

 

Last edited by GregR

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