If the website is not very easy to look at and find product then I will never even think of buying from them.
I don't have the time to use a outdated web site. Most of my train buying is online and yes I shop for price. I am also 71 and resent people who say the older buyer don't want to use the Internet . I now have time to look online and if the dealer cannot or will not keep up a good web site then don't expect my business.
Dave
Also who Are the shops that have no web site and could care less if they did, How would anybody know if the even existed. Want to stay in business? You have to cater to the customer and that means in today's market, have a viable web site.