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Reply to "Questions for dealers and buyers."

Originally Posted by rtr12:
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The 10%-15% discount might be all the small shops can do? As we have discussed before, the larger dealers seem to be getting a much larger discount form the manufacturers while the LHS still has to go through a distributor. ...

 

That's the kicker here.  This was NOT a small mom-and-pop shop by any stretch of the imagination.  It's a large store that typically sells at MSRP as standard operating procedure once products ship.  

 

Whether they'll continue doing that with Lionel's latest over-inflated MSRP's is anyone's guess.  But for now, they offered 10-15% discount for ore-ordering with them.  So perhaps they'll continue selling stuff at MSRP if they order some items for store inventory.   I don't think this market can sustain those prices though.  As much as I like the Y6b, I'm nit interested in plunking down $2K for one, nor would I pre-order one for $1700 when other very reputable, long-standing dealers have it on pre-order for $1400.  

 

As I mentioned before, holding out for MSRP may have worked when MSRP's were more reasonable AND market demand would lead late buyers in search of any store that had the item at any cost.  But pre-ordering with a delta of hundreds of dollars?  I just don't get it.  

 

Ironically, we've already seen a couple mom-and-pop stores (right here on the forum) either matching or coming darn near close to matching prices that the big national dealers have advertised for pre-order.  And as I've been pointing out here, this is the beauty of BTO from the LHS standpoint of competing for pre-order business in the market rather than waiting for sales "on spec" after Lionel ships product.

 

So it begs the question why any store would announces higher pre-order prices that stick out like a soar thumb.  Even if this dealer has other lines of business to support "the big picture" while the toy train business is more of a casual distraction for them...  I just don't get it.

 

David

Last edited by Rocky Mountaineer

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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