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Reply to "Remembering Radio Shack (and why it faded)"

Engineer-Joe posted:
ChiloquinRuss posted:

Its an American retail store mentality, you start with bright energetic, KNOWLEDGEABLE staff, you grow your enterprise, you hire some BEAN counters, fire the folks that know something and replace them with CLERKS, get rid of the little items, replace them with larger more expensive higher margin items and then watch as your competition eats your lunch!  So lets see Radio Shack: Great staff, grew the stores, did away with small parts, added cell phones and appliances, hired clerks, and never had anything in stock.  Got it!  Russ

That matches my experience.

They ran out of stuff that was the only thing I went there for.

Instead they just kept trying to sell me a cell phone contract. That might have had a higher profit margin for them. There were better places to get cell phones from. So they lose. I probably wasn't their best customer anyways.

 I always like getting greeted by some young, just out of high school person, who knows more than I do about what I really need. After all, they were trained.

"YOU NEED THIS PHONE!"

Those kids were paid a minimal salary plus commission. If they wanted to make any money they had to sell the high margin products/services. Selling $5 of parts to someone that knew exactly what they wanted wasn't going to cut it. This obviously irritated you as one of those types of customers which just enforces my earlier statement that if you didn't need/want "trained" advice and you weren't interested in being sold a phone or sales plan then you were a customer the RS was going to lose once the internet made other options viable. I can tell you for certain that you were not the type of customer that RS wanted.

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