If I had a store, and was doing a custom run car, there are three things I would do. I would choose a local railroad. Living in western Pennsylvania My first choice would be Pennsylvania. Then somewhere on that car I would put built by Bethlehem Steel Johnstown, PA. or built at the Sam Rhea Shops in Hollidaysburg, PA. or built by Pullman Standard Co. Butler PA. Now that would provide you with two markets. People that loved the Pennsylvania Railroad and people who had family or friends working at those manufacturing companies. One other thing I would put on the car is a location were the car should be returned when empty. Pick a company within a 60 mile radius of your store. Examples: Westinghouse Plant Derry PA., Jeannette Glass Jeanette PA., Westmoreland Glass Co. Greensburg, PA., Sani Dairy Co. Johnstown, PA. and Harris Boyer Bakery, Johnstown, PA. Now you have three markets to sell your custom run cars. You will be surprised by how many people buy your cars that do not own a train. If you do a hopper car, good names to choose would me names of mines and tipples.
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