People are spoiled by google searches. Google records the search terms millions of people enter and what link results they click and use them in algorithms to refine the results. This helps them with synonym word matches, misspelled words, etc. Single sites do not have that luxury; they can only do word matching searches which require more effort on the users’ part to craft a a search. This thread shows up when used in the “exact phrase” search. Hint - don’t bother with the simple search.
Brendan