@Don Merz 070317 posted:Next, shipping cost puts off many buyers. Add it to your price, give them a discount on the total and say FREE SHIPPING. Buyers like FREE even though in their heart they know the truth.
The problem with offering free shipping on anything heavy is the shipping costs vary widely based on the destination. A steam locomotive that weighs in at around 20# costs around $20 shipped on the East coast to a nearby state, and more like $70 shipped to California! If I kick the price $70, I lose a lot of nearby sales. If I kick the price by $20, I end up offering it at a big discount.