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Reply to "Speculating on cost of DCS license for atlas"

I don't see prices coming down. Even if it costs Atlas less to manufacture, I think I'd keep the profits! Atlas has experience with DCC in its HO line. Personally, I don't see the value in an investment in DCS. Atlas uses third-party decoders so bringing development of a competing command system in-house seems expensive. For those using DCS, it's important, but if I were running Atlas, I wouldn't invest in it. I'd try to increase my O gauge market share for as little as possible and make use of the existing tooling and factory.

OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
330-757-3020

www.ogaugerr.com
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