I don't see prices coming down. Even if it costs Atlas less to manufacture, I think I'd keep the profits! Atlas has experience with DCC in its HO line. Personally, I don't see the value in an investment in DCS. Atlas uses third-party decoders so bringing development of a competing command system in-house seems expensive. For those using DCS, it's important, but if I were running Atlas, I wouldn't invest in it. I'd try to increase my O gauge market share for as little as possible and make use of the existing tooling and factory.