Licensing by big corporations is looked at in two ways 99.999% of the time. I learned this while securing licensing for my company that made NASCAR hobby items.
The one group of corporations treat licensing as a 'profit' center. Asking and negotiating the highest fee possible.
The other group of corporations treat licensing as a great, and cheap way to get their brand in front of more eyes....and in the hobby field young eyes possibly.
What Menard's arrangements are only they know....but who cares anyway. We get cool stuff!
