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Reply to "The Big Boy "4014" to be back on the rails, later this summer!"

One thing about the UP stram program.  It gets people out to see the railroad.  Maybe it is cheaper per set of eyeballs than more conventual media forms.  And that train will be on the local news programs.  More eyeballs....

People will be headed to the UP site to track it and get more info.  More eyeballs.

UP may have the one think to break through the endless same old, same old white noise of advertising and media.

Last edited by Dominic Mazoch

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