OK, getting the BB out running is a big thing to us who like trains in one way or another.
But I have another concern. UP may have many non fans look at the special trains. But with the 15 second news cycle we seem to be living with now, will there be ANY long term staying power of the UP message?
Plus, if any of those places have any large negative issues due to people watching these trains, the negative effect might just overtake the UP message. Plus, it will make any of us who have any sort of hobby connected with trains look really bad.
I hate to sound like a Hans Solo clone, but, "I have a bad feeling about this," from the start.