If that's the case, then all the dealers in a particular region (New England, Mid-Atlantic, Southwest, etc.) should get together and each form a regional trade association so that they can buy in bulk and get the same high volume discount that the larger dealers get from the manufacturer.
That's what a lot of small, local, independent appliance dealers do in our area so they can compete with the big box stores, price-wise, and yet still offer personalized service.