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Reply to "WBB"

Williams by Bachmann did introduce some good stuff after the acquisition in 2007 and seemed enthusiastic at the onset.

In the news release from the company that year, Bud Reece, Senior Vice President Sales & Marketing for Bachmann, was quoted as saying "We at Bachmann feel that the Williams brand is very important in the 3-rail market place. We will continue to use and promote the Williams name as ‘Williams by Bachmann’ to capitalize on both brand names. With the help of Larry Harrington, we plan to expand the availability of Williams by Bachmann products by supporting both the current Williams dealers and our national distributors. We will certainly continue to honor warranties from Williams, and we also hope to continue the Platinum Club on a modified program, yet to be determined, plus offer and expand the club to all of our Bachmann family."

In addition to the Peter Witt streetcar, I love the Baldwin 4-6-0 WBB introduced circa 2011, which was nicely geared and smooth as silk. It’s still one of my favorites for my O-27 layout.

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Now, more than 15 years later, WBB seems to have little interest in the O gauge market.

I think it’s clear that Bachmann is expected to perform strongly under its holding company, Kader (which bought Bachmann in the early 1980s when Bachmann was strictly a mass-market train maker similar to Tyco).

So maybe Kader, which has a mass-market nature, simply isn’t interested in niche hobby products. If Larry Harrington was talking a lot about return on investment and expressing doubts that his ideas will be considered, I guess that would be consistent.

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OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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