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Reply to "What Can Be Done to Promote York?"

When the 765 ran steam excursions on Metra in Chicago two years ago, we had about a dozen digital billboards all over town. They had a video of the 765 moving with the web site - 765.org - on the screen. Easy to remember on a quick glance at a billboard from the interstate.

Expensive? You betcha.

The trips sold out.

You have to spend money to make money.

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