As expected, the announcement was not a huge game-changer, since it was geared primarily toward the GSC. Atlas announced the 2015 GSC 40' reefer -- another very nice car, and a half-off sale for GSC members to purchase select rolling stock (one car selected in each of O, HO, and N scales) from the company web store.
In addition they announced two York "behind-the-booth" seminars, one of which will feature an update on the California Zephyr train. Of interest to everyone will surely be that the long-awaited dome observation car should be in consumers hands by this November at the latest. For those attending York, they're planning to have a production sample there.
That's pretty much the essence of "the announcement".
David